1000 True Fans – New Subscriber Email Sequence

One of the things that ALL indie authors need to truly master is the fine art of building a mailing list. I’ve got one for my newsletter, but I am a LONG way away from “mastering it”. In fact, I kind of suck at it, but I am going to have to learn how, one of these days.

Let me just procrastinate on that for awhile.

While I sit here and fart around, why don’t you take a look at how author Joynell Schultz is tackling this problem for her own self?

Joynell Schultz

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Moving forward in this 1000 “True” Fan blog series, I’ll be focusing on converting mailing list subscribers into TRUE Fans. I’m changing the formats of these posts to be a bigger project each month, rather than lots of little ones.

May’s focus is creating a mailing list subscriber sequence.

The other day, I had a brilliant epiphany. I know, the information is out there in magical internet-land, but for some reason I was missing the BIG PICTURE.

Your mailing list serves MULTIPLE purposes, and you need to leverage it to meet the intended purpose.

First, it’s a great way to communicate with your fans. Keep them entertained, let them know about new releases, and to interact. (This was what purpose I had saw in my mailing list up to his point.)

BUT, it has a few more purposes too.

  1. Gathering a list of active readers and informing them of who…

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