How to stand out from the crowd?
Unless you’re already Suzanne Collins, J. K. Rowling, or Stephen King, you need readers to find out who you are and what you write, so your books sell.
Your mom can afford just so many copies.
By the same token, although authors are the best ambassadors for their own works, publishers also must market themselves and their books. This is not only how to sell books, but also get more submissions from great authors.
Small to medium presses close every year, not only because they and their authors fail to promote books well, but also for want of overall marketing plans and brand recognition.
For this discussion, we also need to define what a publisher is. Almost any website is a publisher, and so is almost any business with a blog, or who produces other marketing materials.
Even if you, as an author, have a publisher who…