I have been messing with indie publishing for over three years with mixed success. This year I have decided that I want to hit the puree button on that mix and see if I cannot speed things up a little bit.
I have planning out a very large promotion for some time now. The promotion will involve THE TATTERDEMON OMNIBUS — a book that has so far been one of my best indie sellers. Which means my sainted maiden aunt, three bums from the local park, and my pet cat all think that my book is cool.
Understand now – I do not wish to give ANYONE the sense that I ACTUALLY know what I am doing.
In fact, I DON’T know what I am doing.
I am totally lost, somewhere between west-what-the-f**k and north-by-don’t-you-dare-drag-that-Dane-into-the-mix.
In fact – you couldn’t be more lost if you burned the map and then stirred up the ashes into a funky sort of ink that you used to freehand your own map with your eyes tightly closed. Stomp on the GPS and cram your pocket compass somewhere that I would rather not talk about right now.
So let’s get right down to the promo.
The Tatterdemon Omnibus — usually about $2.99 depending on which way the wind happens to be blowing has been recently marked down to 99 cents. I marked it down about a week and a half before the promo was scheduled to take place and I have been Tweeting and Facebook quietly about this price change and have jogged a few loose sales from a few happy Tweeterers and Facebookogians.
Those are technical terms, by the way. You might want to go and Google them, the next time you are about six drinks into a bottle of strong Scotch.
I set it up this way under the theory that this “soft” opening would bump up the Kindle ranking just enough to give the illusion that this book was written by someone who could actually write and even maybe sell a few books.
THE TATTERDEMON OMNIBUS
Current ranking — as of October 20th, 2015.
Amazon Best Sellers Rank: #44,545 Paid in Kindle Store
#263 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Fantasy > Fairy Tales
#271 in Kindle Store > Kindle eBooks > Literature & Fiction > Mythology & Folk Tales
#377 in Books > Literature & Fiction > Mythology & Folk Tales
Twenty reviews — 4.3 out of 5 stars average.
October 24: My Book Cave
October 26: BookSCREAM
October 26-31: Kindle Book Review Halloween Party
October 27-31: Discount Bookman
October 27: Just Kindle Books
October 28: Fire and Ice Promo
October 28: Buck Books
October 28-30: Awesome Gang
October 28: Book Tweeter
October 28-30: Kobo 99 cent promo
October 29: bknight (a VERY reliable Fiverr book promo service)
October 29-31 Choosy Bookworm
October 29 — Book Sends/Pixel of Ink
November 2 — Robin Reads
Note: Some of you will point out that I missed a few obvious choices but I am simultaneously running a big promo on my historical horror novel, DEVIL TREE and I used some of the other sites that you might name for them. I am hoping that the boost between the two novels will help stir up some heat for the rest of my work.
I am also (naively) hoping that this big push will stir up a few more nominations for my Kindle Scout Campaign for A BLURT IN TIME — my novel of time travelling toilet terror.
Or at least that is the plan.
This is not the best way to create a 99 cent book promotion. There are better and much more expensive websites to work with – but I am on a deep budget. The main bit of advise that I would give you is if you want to make a big splash and create a big bump in your ranking and hopefully a tail of sales that you will follow you after the promotion is over you ought to concentrate on length.
That means that you shouldn’t be necessarily thinking about a one-day promotion or a three day promotion. I do use mini one-day promotions quite often – but for this sort of a big push you ought to give yourself a good running start.
Think of it this way.
If you sell fifty copies of your e-book tomorrow – your Amazon rank will bump up – but then it will fall down just as quickly. HOWEVER – if you sell twenty copies tomorrow, followed by twenty more on the day after and twenty more the day after that your bump will last a little bit longer. Amazon rewards consistency as well as numerical performance. The more steady your sales are, the more consistently your rating and your VISIBILITY will rise.
I should also mention that a lot of these promotional sites promote WIDE – which means that they also promote your book if it is available on Kobo, Nook, Apple and other sites. Both TATTERDEMON and DEVIL TREE are available at all of these other sites and are marked down to 99 cents already. I am going to be watching closely over the next month to see how my Kindle sales compare to my Kobo, Nook, Apple, Googleplay and other assorted e-book distributors.
yours in storytelling,