Tag Archives: Kindle

DOES KINDLE SCOUT SUCK???

It is Sunday and I’ve got the day off and I intend to do some writing.

But first, let’s talk about Kindle Scout. A lot of people ask me – IS KINDLE SCOUT WORTH IT?

Well, mileage can vary, like they say in the commercials.

My book, KELPIE DREAMS, (available in audiobook later this month), won Kindle Scout back in May 2016. I got a big fat $1500 US advance, which translated to about $2000.00 up here in Canada. That’s a lot of money for this old boy. I paid some bills and even a few frills for my wife. As a direct result my local publisher matched that Kindle Scout advance on my latest regional book.

So that’s definitely worth it.

The only problem is I haven’t managed to sell off that advance yet. I have sold about a 1000 copies of KELPIE DREAMS and am still about $275.00 worth of sales away from turning this into a paying proposition.

So – Kindle Scout sucks, right?

Wrong.

I suck. Not in an oh-heck-I-might-as-well-jump-off-an-asteroid sort of suck. No, no I am talking about a whole different level of suckitude. I have had a rough couple of years losing family and dealing with other personal crisis and my fighting instincts have been dulled down a bit. So I suck. Some of you folk will want to tell me not be so hard on myself, but I don’t blame myself for this level of suckitude that I have unexpectedly acquired. I own it, I accept it and I am taking steps to rise above it. Sitting around and grumbling about the ineptitude of the folks at Kindle Scout would not serve me one little bit – so I will take on that suckitude and conquer it.

Kindle Scout works for some folks.

Let’s take Tom Swyers for example. His book, THE KILDEER CONNECTION, was released in August of 2017 and has sold over 5000 freaking copies.

Is KILDEER a BETTER book than KELPIE? Heck no, but what is true is that Tom Swyers has promoted his release in a heck of a lot more ways than I had ever thought of. Better than that, his KILDEER is #2 in a series, so a significant portion of those 5000 readers who bought a copy of KILDEER have read it and enjoyed it and have gone on to buy a copy of Tom’s first book, SAVING BABE RUTH.

Tom Swyers took what Kindle Scout gave him and made it work.

So – is Kindle Scout worth it?

You bet your sweet patootie it is worth it – but you ought to give some serious thought about what comes next. Be ready for that next move. Have your paperback version ready to hit print in a week or two after the e-book release. Have your promotional material all ready to roll. Have your guest blogs pre-written. Have your Twitter feed all HootSuited up – (or whatever freaking gadget/app/thing-a-ma-bob that you use). Get busy thinking about the next book and your next campaign.

Be ready to work at it.

As for me, I know what I need to do. I am working on that new local book for my traditional publisher. I aim to have it submitted in the next couple of weeks. I have a deadline and I am cooking.

Then I need to get busy working on my next book. I need to get back on my writing machine and start boogying. Enough of wallowing in my own personal funk.

I am NEVER going to blame the folks at Kindle Scout for my own personal suckitude. The fact is, I have worked with at least TWO of the suckiest small press publishers on the planet, over my forty years of pounding keyboards into money and BOTH of those sucky small press so-called-publishers have gone the way of the do-do, meaning that they are done-done!

So I am NOT even going to mention their names, because they are dead and gone – but the point is – I HAVE SEEN THE BEAST OF SUCKITUDE – and Kindle Scout (or Kindle Press) does NOT look a ding-dong-thing like either of them.

So YES – Kindle Scout can work, just so long as you are ready to work too. Be prepared to promote your release and be prepared to follow up your new release with a brand-freaking-new release and don’t just sit there in the funk of your office chair moaning and wondering when Kindle Scout is going to send you some brand new money.

Speaking of money – I still owe about $275.00 on my KELPIE DREAMS advance.

The good news is that KELPIE DREAMS is currently on sale from this Sunday to next Sunday (February 4 to February 11) for 99 cents.

SO – if I can only manage to sell 300 copies of KELPIE DREAMS over the next week I will burn that last bit of advance down to the ground and my book will become a paying proposition!

So please, if you can find the time, pick up a copy of my book for 99 measly cents. If you already have bought a copy, thank you very much, and could you PLEASE shout it out somewhere. On Facebook, on Twitter, even write it on the walls of your washroom at work.

As for me, I’m going to keep on writing.

I am getting down off of the soapbox now.

End of sermon.

 

yours in storytelling,

Steve Vernon

 

51n85fWzhgL._SX331_BO1,204,203,200_

“Quirky, strange, weird, bizarre and filled with humor” – BookDragon Nin

How To Promote a Kindle Release

kelpie

In case you haven’t seen this cover enough…

Back in the spring of 2016 my novel KELPIE DREAMS was fortunate enough to be selected for Kindle Press, thanks to a successful Kindle Scout campaign. I have talked about this at length throughout my blog but now I need to talk to you folks about the ways that a writer such as myself can promote their Kindle Press release. In fact, this is going to give ALL of you indie authors out there some ideas on how to promote any sort of a Kindle e-book release, so there is something here for everybody.

Let’s start by explaining how the steps work here. When you enter an unpublished manuscript into a Kindle Scout campaign you are given thirty days to jump up and down on the internet, trying to attract some fresh hungry readers to come and take a look at your Kindle Scout campaign page and hopefully NOMINATE your book. Then, at the end of thirty days, if you have attracted enough nominations – AND (and this is WAY more important than the nomination process) if you have written a book that Kindle Scout deems salable, then you are selected for publication.

That’s what happened to me. I got enough nominations and wrote a good enough book that I was awarded a $1500.00 advance and a publication deal with Kindle Press.

Kindle Press is the publishing arm of Kindle Scout.

So, in May 2016, my book KELPIE DREAMS was published by Kindle Press and I began trying to pay back my advance. That’s the hitch, you understand. You have to sell enough books to pay that $1500 back before you can begin receiving royalty checks in your bank account.

Which kind of sucks – but hey, I am used to this. I was a traditional writer back before I became an indie writer, and actually I still publish traditionally, which makes me a HYBRID writer.

Personally, I have always felt that the term “hybrid” sounds a little bit more like some sort of supernaturally nutritional loaf of bread that you have to know the secret password to purchase at shady midnight health food bars – but I haven’t had enough coffee yet this morning to think straight – so what do I know?

Well, selling the first $1000.00 bucks worth of books turned out to be easy. The first few weeks all of the power and muscle of the Kindle Press promotional team was placed squarely behind my release, but as I squeaked past that thousand dollar point things began to peter out.

Now I can hear some of you folks out there saying “AHA!” and “I KNEW IT!”. I can hear your “This is all a freaking conspiracy!” bells going off and I can hear other folks coughing loudly into their palms and saying “SCAM!” like they were trying to scare a cat off – but it isn’t so.

The fact is, I know of quite a few Kindle Press writers who paid off their advance VERY quickly – some in the first two or three days. So this isn’t a scam and this isn’t the way that it always plays out. I just didn’t push hard enough during those first couple of sales weeks.

So – what can you do about this sort of a situation?

Well, back in January I was notified by the folks at Kindle Press that they were about to launch my book into a huge BOOK FOR A BUCK promotion. Meaning that KELPIE DREAMS, along with 99 other Kindle books, were going to marked down to a dollar for the entire month of February.

Now was the time to get out there and promote. Only problem was, I fell down with a case of Noro-Virus just as sick as I could get and I missed out on getting some of my promotional spots lined up.

I’m better now and I’ve been promoting all February long, as best as I could manage to.

The only problem is, I am on the Bataan Death March of a fiscal budget. I am so broke that all of the Krazy Glue and duct tape in the universe could not put my bank balance back together, so I could not afford some of the ritzier book promotional services.

blog-photo-001

Hands-on promotion technique

Here’s what I did.

For starters I weeded through TWO book promotion lists, looking for the cheap and the free.

(and doesn’t that sound like a kickass name for a spaghetti western – THE CHEAP AND THE FREE?)

I checked out Kindlepreneur’s list of 127 Best Book Promotion sites as well as this big fat list.

I found 18 services who offered a CHANCE at free promotion – Awesome Gangs, Pretty Hot.com, Discount Bookman, Book Pinning, Bookzio, Daily Cheap Reads, ebookasaurus, Book Circle, Free Book Listings, eBook Listen, Book Bongo, readper, Bargain Booksy, Indie Book of the Day, Ebook Booster, Reading Deals, Bookscream, Armadillo ebooks, eBookSoda, Book Pebble and eBookSkill.

Now, the thing to remember is when you sign up for FREE promotion, you are making a bet that those services MIGHT just have enough room to fit you in “pro bono” and MIGHT just think your book is salable enough that they will get behind you and promote it. They do make a bit of money through their Amazon Affiliate Connection, but it isn’t a lot. They REALLY make money by having authors PAY them to promote their books. So, if you have the money, I recommend actually spending a bit of it on promotion – but I’m broke right now, so I don’t.

The other problem is that you don’t always hear about when your book is being promoted by any of these free services – IF they promote it at all.

I was helped out by Awesome Gang, BookScream, and readper for free.

Actually, my readper promotion just went live today. The company is being set up by indie author, Jaxon Reed, and you really might want to get in on the bottom floor of this promotional service. I have been VERY impressed with his service so far.

In addition, I have taken part in several multi-author cross-promotions during the month of February, one of which got me up to the 12250 Amazon ranking, which is an all-time high for this month, so far.

Thanks, Roz Marshall!

For those folks who are wondering, a multi-author cross-promotion happens when a group of authors get together and set up a master-page with one or two of each of their sales books listed at a bargain price, and then they promote that master-page through each of their personal fan newsletters. It can work out really well if you have a good book with a good cover and get yourself in with a good group of authors. And, best of all, it is often free, although some cross-promotions ask for money, primarily so that they can offer a cool gift to folks who visit the cross-promotion, like a free Kindle or an Amazon gift certificate.

That’s something for another blog entry, though.

I also used HeadTalker and CoPromote and group Retweets to get the word out about my KELPIE DREAMS sale through Twitter. Now understand, it is a foolish game to go and try to sell your e-books on Twitter. There is just too damn much white noise and chatter. Folks tend to avoid your BUY MY BOOK tweets. But, as I said, I am broke and desperate and I have no pride what-so-ever.

Besides, I do see a little bounce from this strategy. It isn’t the best way to go about promoting your e-book, but if you are financially-challenged, it is better than nothing.

On February 15th I paid five dollars for a Book Pebble promotion, and I have to say that the pebble didn’t make too much of a splash. I’m not sure if it sold ANY copies at all.

So far, throughout the month of February I have balanced at around an Amazon ranking of 30000 to 50000, meaning that I am selling about 10 books a day. As I mentioned, at one point I was up to about 12000, which is about 15 books per day. This morning I started out at about 29000 and have moved up to 27300, which is about 11 books per day so far.

(for those folks who are wondering just WHERE I am pulling these numbers out, I use the Kindlepreneur Calculator, which gives me a rough estimate of how many books I need to sell in a day to hit a certain ranking. It isn’t accurate, but it seems to be pretty close to the mark.

Today, as I mentioned, my readper promotion is going live and my eBookSoda is also going live. So I am hoping that this one-two promotion will bump up my rankings enough that folks will begin to notice KELPIE DREAMS and maybe I will sell a few more copies.

I hope you folks will cheer me some good luck as I head towards the end of February!

Yours in storytelling,

Steve Vernon

Back to the Grind

All right – while I sit and wait to hear from the folks at Kindle Scout let me fill you in a few interesting tidbits.


Patty Jensen Promo March 3-5

First off let me tell you about a REALLY cool promo for Scifi, fantasy and horror fans. We’ve got over ONE HUNDRED books available on Kindle AND Kobo – including a 99 cent Kindle special on my dark superhero collection, NOTHING TO LOSE. If you want to see MORE you can check this promotion out right now over at Patty Jansen’s website!

Nothing to Lose cover


And – if you want to hear some more about the inner workings of Kindle Scout – check out the SELF-PUBLISHING ROUND TABLE’S latest podcast with Kindle Scout winner Donna White Glaser. She can tell you how things work from the inside of Kindle Scout. Some awesome information!

yours in storytelling,

Steve Vernon

THIRTY DAYS OF KINDLE SCOUT – DAY 11

HEY GANG – Happy Valentine’s Day.

But enough about all of you folks – LET’S TALK ABOUT ME! I just hit my twelfth campaign day with eight straight days of Hot and Trending – that’s 197 hours of H&T and 745 campaign views and I am beginning to get a little bit nervous.

Which is stupid – but also human – so there you go.

A couple of days ago I mentioned the problem that some folks seemed to be having with HeadTalker. Some folks had been reporting that the views from HeadTalker were NOT showing up on Kindle Scout.

Well, at first I thought that made a lot of sense – but then I looked into it a little bit deeper. I contacted Nolan Thompson – one of the founders of HeadTalker and did a little bit of investigative reporting.

The way he explained it to me was this – Once a person’s HeadTalker campaign has ended and the message is shared, your clicks wouldn’t come from HeadTalker. They would come from the social networks that your message is shared on. Therefore, if someone clicks your short link on Facebook, they are considered Facebook traffic.

Which makes perfect sense to me. I just hadn’t thought of it that way in the first place. All I knew was that I was looking at my Kindle Scout Campaign page and it was listing all kinds of Facebook and WordPress and kboards views – but NO HeadTalker views.

My goof, totally.

Anyway, now that I have straightened all that out I just want to say THANK YOU to all of you wonderful folks who have shared and tweeted out this blog and who have nominated KELPIE DREAMS. Without all of your help I would be nothing more than some dude with way-too-much beard rattling out bad jokes upon an unread blog page.

Uncle Bob Author Shots 006_sharp

 


 

PLEASE HELP ME win a Kindle Scout publishing contract by nominating my book and you can earn a FREE Kindle copy of my newest novel KELPIE DREAMS if the book is selected.

yours in storytelling,

Steve Vernon

 

 

HARD SOUP

Bad Valentine

Every year for Valentine’s Day Maritime author A.F. Stewart hosts a BLOODY VALENTINE event gathering an assortment of slightly twisted authors who post their fiction and/or poetry all in the name of celebrating love.

This year’s theme is BAD LOVE.

I am taking part in this event and will be posting a piece of short fiction.

And a recipe…

COME and join the BLOODY VALENTINE HORROR EVENT!


Hard Soup

I have marinated the meat in the best red wine I could afford, five days now, with garlic onion and bay leaf and a little stick of cinnamon, lots of cracked black pepper, and lots of aching tears.

On the fifth day I rubbed it with olive oil and browned it well in a hot pan.  I kissed it for luck.

Crane was right, it tasted bitter.

I carried the meat ceremoniously to a black metal roasting pan that I had beaten with a hammer into the rough shape of a coffin.  I browned a sliced onion in the pan, added more tears, and a little butter for flavor.

Then I deglazed the fry pan with a bit of the marinade, stirring and scraping the caked-on bits from the pan, swilling it into the juice for more flavor.

I poured the contents into the coffin-roaster, covering the meat just a little over half way.  I stuck the coffin-roaster into a slow oven, set to three hundred degrees.  Nice and slow, everything took time, let the hurting leak on out.

I added the insecticide last.

I served the meal in a valentine shaped bowl, bought especially for the occasion.  I set her body in her chair across the table from me.  The freezer kept her when I could not.  Her chest hung open like a secret treasure box.  She had a smile on her face. I’d placed it there, a finishing touch before placing her in the freezer.

Finishing nails.

Then I spooned it up.  Bitter, it tasted bitter, but no worse than finding your wife in bed with your best friend.

Heart meat is hard, unless you cook it properly.

I ate it up, every last drop.

I bit my lip until the gag reflex stopped working, and then I waited to die.

If I had timed it right, they would find us together before she thawed.  A frozen tableau, two hearts, one broken in my chest and one well braised in my belly.

Well done.  Well done.


This story, HARD SOUP, appears in my e-book collection of dark love stories BAD VALENTINES TWO – which is available today on Kindle for only 99 cents.

Bad Valentines - High Resolution

 

BUT – just because I love you – why don’t you pick up a free digital copy of my e-book BAD VALENTINES: THREE TWISTED LOVE STORIES today only on Kindle!

bad-valentines-smaller-cover1

PLEASE HELP ME win a Kindle Scout publishing contract by nominating my book and you can earn a FREE Kindle copy of my newest novel KELPIE DREAMS if the book is selected.

Wow – that’s three PSA’s (Public STEVE-VERNON Announcements) in a row. I think that might be a world record!

yours in storytelling,

Steve Vernon

 

Perfection is the Enemy

Perfection is the enemy.

Don’t think that you are EVER going to get a manuscript PERFECT!

It is NOT going to happen.

You will misspell. You will break tense. You will forget that your protagonist’s hair is raven black, and call it canary yellow.

Don’t sweat it.

Perfection IS the enemy!

Get your first draft finished.

Read it.

Revise it.

Get the final draft done.

Don’t freaking try to get it perfect.

Perfection IS the enemy.

Listen to your drill sergeant!

 

Drill Sergeant

I’m closing in on completing a final draft of my very next Kindle Scout campaign – KELPIE DREAMS.

Kelpie-Dreams

I get done with this one and I need to jump right into my next project, the final draft of a YA Nova Scotia ghost story novel that I want to complete for my regional publisher.

Right now, I absolutely NEED this kind of drive and motivation.

And even after 40 years of writing – this final lap still comes with difficulty.

So do not beat yourself up when you face this point yourself.

Just remember.

Perfection IS the enemy.

PERFECTION

And if I am not enough motivation for you then give a listen to this dude who REALLY knows what he is talking about!

yours in storytelling,

Steve Vernon

IF THIS BLOG ENTRY HELPED YOU – OR IF IT AT LEAST GAVE YOU A GIGGLE OR TWO – PLEASE SIGN UP FOR MY MAILING LIST TODAY.

Nanowrimo Housecleaning Blues…

Okay.

So what I want to know is WHY – if I am writing a young adult novel in NaNoWriMo – does my freaking house look like the crime scene from out of a police procedural? Housecleaning is a joke. Both my wife and I are hard at work on simultaneous NaNoWriMo projects.

It is not that I am all that fussy about keeping the house tidy. We pick up what we can. If we can see the occasional glimpse of floorboards between the dust, the dirt and the accumulated debris – we are happy. But yesterday I swear that I saw the film crew from HOARDERS walking through my living room…

🙂

So how is your day going?

chalk outline

yours in storytelling,

Steve Vernon

PS: Do me a favor and grab a copy of TALES FROM THE TANGLED WOODS today. It is FREE on Kindle for today only. Happy Monday, folks!

E-Book Holiday Promotion How-To

For those folks who have been following my blog for a while, you might remember that I had a HUGE October promotion for two of my books – TATTERDEMON and DEVIL TREE.

Well sir, I have to say that all in all my promotion was a good short-term success. For starters it sold an awful lot of copies of both books and it has left me with a fine long “tail”.

So what is a tail, you might ask?

A tail is kind of like the splash that a rock makes after you throw into the nearest pond. Basically what a promotional tail is – is the effect on future sales that a short term promotion has.

I made over a hundred dollars in Kindle sales alone in October. No, that isn’t a lot for some of you more successful writer-types – but it is a pretty good month for me. Currently, two-thirds of the way through November I am already past the hundred dollar mark in Kindle sales alone. With a little bit of luck and a few extra sales I might even hit the two hundred dollar mark in Kindle sales as well.

And THAT is a big first for me. Two triple digit sales months in a row is definitely a bit of a personal record. The last two years I have mostly been in the double digits, barring a couple or three out-of-the-average months.

Now, as I reach the back end of November my sales have begun to slow down. I am coming to the end of my “tail”. So it is in my best interests to throw another rock into the pond and see what sort of splash I can make on my upcoming December sales figures.

Fortunately, some thoughtful marketer invented Black Friday some time ago.

Now – Amazon has been getting on the Black Friday band wagon for a while now. Some folks are upset about the notion of Amazon saying “Hey, you can do all of your Black Friday shopping from your living room couch” – but the older I get the more I hate shopping malls – so I am NOT necessarily against this whole concept. It isn’t like Amazon INVENTED online shopping, is it?

And even Canada has jumped onto the whole Black Friday concept – and why not? We’ve already got over our October turkey comas and we are still riding high on a sugar-buzz of leftover Halloween candy.

thinkstockphotos-90164970

Admit it – how many of you out there have JUST developed a sudden craving for candy corn?

So I have been taking a VERY close look at the Black Friday – Cyber Monday weekend of November 27-30th.

Here’s what I have been up to.


 

First off – I have signed on for the Master Koda Black Friday Cyber Monday Facebook Party. 

This is a group effort put together by about four dozen authors – who are each chucking their own particular sized promo-boulder into the great collective pond.

In addition I have set up several HeadTalkers and one Thunderclap each of them advertising several of my e-book bargains including several 99 cent e-books and a couple of freebies.

I have also signed up for promotions at ebookstage  and My Book Cave – both of which cost me absolutely nothing – because both of these promo-sites are just getting started.

I have also spent two five dollar bills on a Fiverr promo with bknights and Bookkitty – both of whom have performed well for me over the last year or so.

So WHICH e-books am I promoting?

I am glad you asked.

My Halifax-based time travelling toilet extravaganza A BLURT IN TIME is available for only 99 cents all November long. I have set up a HeadTalker campaign as well as using the bknights and the bookkitty and the My Book Cave listing to help promote this one – as well as talking about it during the Master Koda weekend.

My hockey-vampire novella, SUDDEN DEATH OVERTIME is likewise available all November long for ONLY 99 cents. I have set up a Thunderclap campaign to help promote this one.

My mermaid short story, HARRY’S MERMAID  is going to be available for FREE from November 27th to November 30th. I have set up a HeadTalker campaign and an ebookstage listing to help promote this one.

And – as a reward for reading all the way down to the bottom of this blog entry, my story collection TALES FROM THE TANGLED WOODS is free today and tomorrow on Kindle.

Tangled Wood

Click the cover and it will take you directly to the Amazon.com listing. 🙂

Yes sir and yes ma’m – I am throwing one big old multi-faceted promo-rock into the pond of Black Friday. It isn’t too late to set up your own promotion as well. You’ll find some VALUABLE tips in Penny Sansevieri’s ULTIMATE HOLIDAY PROMOTION.

Yours in storytelling,

Steve Vernon

 

 

 

 

Kindle Scout, Thunderclap and HeadTalker

Well I am afraid that this morning I received the news that A BLURT IN TIME was not selected for the Kindle Scout program. I am not crushed by their decision. Entering a manuscript into this sort of a program is ALWAYS a crap shoot.

I got the message this morning and I promptly submitted BLURT to both the Kindle and the Kobo e-publishing system. The e-book should be live in the next day or so. I hope to have it out in paperback as well, hopefully by the end of the month.

I’ve been up for an hour and I have already uploaded A BLURT IN TIME into the Kindle portal – so it should be available in e-print within the next few days.  I’ve also got a Createspace cover already constructed and I plan a paperback release within the next week or so.

I’ll be releasing A BLURT IN TIME as a 99 cent promotion but I will be bumping the price up to $2.99 – probably by December. I had contemplated going Kindle Select – but there are quite a few options available for me through Kobo – so while I type this kboards entry on one screen, my Kobo portal is likewise chewing into Blurt. Otherwise I would have happily have released BLURT as a freebie so that all of you folks here could grab it for free.

I am NOT beaten – not by a long shot. I have been writing and selling my work for about forty years. If I haven’t given up yet I do not expect that I ever will.

I want to thank EVERYONE here for all of the help and support that you have given me. I have learned an awful lot during this whole process. I met a new cover artist who has already created three new covers for me. I have learned how to pester people creatively upon Facebook and Twitter and I have learned how the whole Kindle Scout program works.

I did this all while still working on a NaNoWriMo manuscript that I am already 22000 words into – in fact I should be writing THAT – but I am trying to handle THIS first.

Thanks all. I’m going to be pretty busy this morning – but come this afternoon I expect to reach new heights as I climb up onto the roof to re-adjust the heating cables to be ready for this coming winter.

I have waffles and fine dark maple syrup simmering in my belly and a cup of hot tea to help rev my engines.

How is your day going?

The Tale of a Time Traveling Toilet.

The Tale of a Time Traveling Toilet – out soon in Kobo and Kindle format.

NEWS FLASH – A BLURT IN TIME is NOW available for 99 cents at Kindle.

What’s it about?

Burt was certain that if he hadn’t hit King Kong with Darth Vader’s head he would not have fallen into that Citadel Hill time traveling toilet. He wouldn’t have met and been shot by the one-armed ghost and he would NOT have found himself in the wrong place at the wrong freaking time. A BLURT IN TIME is a YA time-travel horror story that grown-ups will want to read when the kids aren’t looking.

JUST CLICK HERE TO GRAB YOUR COPY TODAY!

Come December I will bump it up to $2.99.


Before I let you go I would like to talk to you folks about a promotion mechanism that has seemed to do pretty well for me so far.

I want to talk about Thunderclap and HeadTalker.

Let’s talk about Thunderclap first – since they have been around longer.

A Thunderclap is basically a mechanism that allows a writer to promote a new release or a sales price or a book launch – or whatever they want to promote.

Here is a look at my latest Thunderclap campaign – promoting a Black Friday – Cyber Monday 99 cent sale of my vampire/hockey novella, SUDDEN DEATH OVERTIME.

So – let’s say that you want to create your own Thunderclap.

First, swing on over to the Thunderclap homepage and sign in. You have to basically be a member – but it does not cost a dime.

Then – once you are signed in have a look around at some of the sample campaigns. The site is VERY user-friendly and it took me about five minutes of poking around to figure out just how everything worked.

Trust me – if I can figure it out – YOU can figure it out.

🙂

Then click onto START A THUNDERCLAP and set your first Thunderclap up. Remember – you are going to have to gather up 99 other people with active Twitter or Facebook accounts.

The way it works is pretty simple. Let’s say I sign up to support your next Thunderclap. Let’s say that you have a new e-book coming out – a moving yarn entitled I WRITE GOOD – and you are offering it for the low promotional price of 99 cents.

Let’s say that I WRITE GOOD is coming out on November 25.

Let’s say that you want to promote I WRITE GOOD on that very same day.

SO – once I sign up to support your I WRITE GOOD Thunderclap then on November 25 on whatever time you decide to set up – a promotional Tweet will pop up on my Twitter account.

Something like this:

Buy a copy of I WRITE GOOD for only 99cents today on Amazon!

That Tweet only comes up the once at the agreed-upon time.

In addition – that tweet is simultaneously coming up on each of the other 99 Twitter accounts – which means that your new book, I WRITE GOOD, is simultaneously being promoted on ONE HUNDRED Twitter feeds.

Let me give you a few numbers.

As I type this entry my book SUDDEN DEATH OVERTIME has 74 out of 100 Thunderclap supporters. That is 74 Tweeter feeds that can reach 389,234 readers on November 26th.

Now – if I do NOT get the 100 supporters within the next 12 days that I need the Thunderclap does NOT go live – unless I am willing to pay a certain fee to help make up the difference. Judging from the numbers I do not anticipate that it will be a problem to find those necessary 26 Thunderclap supporters.

STILL, if you want to sign up as a supporter you are more than welcome!

In fact – if you are setting up your own Thunderclap and want my support I would be more than happy to trade you my support for yours – just so long as your Thunderclap was supporting an e-book release and/or promotion.

That is the second most important thing to remember about setting up a Thunderclap. A lot of folks who support you will have Thunderclaps of their own and they will expect you to likewise support them.

Quid pro quo, Clarice.

Quid pro quo, Clarice.

HeadTalker works a lot like Thunderclap – except you can get away with a minimum of 25 supporters for your campaign – so I believe that I prefer using HeadTalker. Also, HeadTalker has a mechanism set up that will give you three or four supporters right off the bat.

Here is a look at my latest HeadTalker campaign.

You see – even though I created my HeadTalker campaign at about the same time as I created my Thunderclap – my HeadTalker already has FIFTY supporters, even though I only needed 25 to launch it.

I will let you folks know how both campaigns work out for me, saleswise. Keep in mind that this will be the very FIRST time that I have used either service to promote an actual e-book.

yours in storytelling,

Steve Vernon

Musquodoboit Harbour Book Fair

Musquodoboit - November 7
We got out bright and early yesterday morning to head for Musquodoboit Harbour for the Book Fair. We had to take the long way around because of the weekend bridge closure but eventually we managed to find our way to the Old School at Musquodoboit Harbour.
Okay – am I wrong or evil in wanting to shorten Musquodoboit to Musk – just for the ease of typing?
🙂
Belinda and I parked the car and we took a walk around and visited the local public library (yeah, we are a wild pair of high-livers) and then we came to a cosy looking little bakery-coffee-shop – (otherwise known as a BCS).
Well, actually it was called the Dobbit  Bakehouse.
There we had some of the best coffee I’d ever tasted. It was strong and rich and flavorful.
good-strong-coffee-label
I had a hearty bacon and onion and cheese biscuit and Belinda had an almond cookie and a molasses cookie which she shared with me.
And yes – I shared with my biscuit with her as well.
🙂
The bakery was a little cramped for space so I gulped my coffee to allow them to turn our table over. We walked a little further and came to the Harbour Fish N’ Fries.
Here we had some of the best fish and chips that I had ever tasted. The batter was light and crisp and the fish tasted fresh and was not overfried and the service was quick. Sadly, there was coconut cream pie on the dessert menu that I never did manage to come back to even though I fully intended to do so.
Then we walked on back to the Musquodoboit Harbour Old School Community Gathering House.
 The rest of the afternoon was a little less than successful.
We just did not have the sort of a crowd that we had hoped for. There were maybe six or eight actual visitors to the book fair and we spent the afternoon taking turns giving public readings to ourselves. The group of authors were a great bunch and I did manage to sell 4 copies of my Nimbus books – but that was a long way to go to sell four books.
Here's a photo of the Fair itself. See if you can spot the over-fed writer... :)

Here’s a photo of the Fair itself. See if you can spot the over-fed writer… 🙂

Sometimes a gig just works out that way. There is really no telling what sort of a crowd you will draw when you go to something like this. Life is a big old experimental laboratory and sometimes you just have to jump in and give things a try.
Still, I have to wonder if this event could not have been publicized a little better. Neither of the restaurants knew about the event. It might have been a better idea to work out some sort of a partnership with the local library. Also, a big old sign close to the road with some balloons tied to the sign and blowing in the wind that read something like GIGANTIC BIG BOOK FAIR IN HERE, COME A’RUNNING! might have helped draw us a little traffic.
It might have been an idea to tie it in with the local schools as well. Maybe to hold a writing contest for local kids with a big book bag for the winner.
As you can see by the photo the Old School is a little out of sight of the road and folks driving by likely dismiss it as being just a big old house. The parking lot was a little hard to find and there was signing warning against unauthorized parking that might have scared some folks off.
Still, I had fun and I bought myself a book from a local author and I got to meet a few folks I hadn’t seen in a long time and Belinda and I had some fine conversation – and even though we got lost coming home we found ourselves pretty quickly and managed to get home in time for a little TV watching – some ribs and some fried potatoes.
I still wish I’d gone back for that pie though.
🙂
yours in storytelling,
Steve Vernon

PS: This is the very LAST day for my Kindle Scout Campaign. If any of you haven’t taken the time to click this picture and nominate my book I would be VERY grateful to you if you did today. It doesn’t cost a dime and if my book IS selected you’ll get a free kindle copy BEFORE the e-book goes on sale.

Please click this link and nominate A BLURT IN TIME for the Kindle Scout program.

Please click this link and nominate A BLURT IN TIME for the Kindle Scout program.