Deep Discount Promotion – Part 2

All right – so in my last blog entry I told you folks all about my plans for promoting my novel GYPSY BLOOD from May 24 to May 31.

GYPSY_BLOOD (1)

For starters, I made certain that I had lowered the price from the e-book’ regular $3.99 value down to the promotional 99 cent price tag. I lowered the price a week ago – because certain venues take longer to process price changes. You should ALWAYS make sure that you have that price change all taken care off in advance because there is nothing that says “I-have-no-respect-for-my-readers” like advertising a lower price and then not seeing that it happens that way.

Here are the promotional websites that I have listed GYPSY BLOOD’s price drop upon.

Here is what I have got lined up so far.
bknights – ($15) – May 24
Read Cheaply – (free) – May 24
Booktastik – ($5) – May 25
Book Deals Daily – (free) – May 25
Robin Reads – ($10) – May 26
Sweet Free Books – ($5) – May 27
ContentMo – ($1.99) – May 28

In addition to this promotion I have also hunted up various promotional websites and have listed several of my other 99 cent releases throughout the next few days. I have primarily focused on those websites that offer FREE promotion – just because I am still working on a fairly tight budget.

Some of these websites would include eBookStage and ReadFree.ly.

The idea is to have my e-books popping up more often on promotional websites. At this point in the game promotion is becoming a little bit more important to my strategy. I have got about 40 to 50 e-books out there – so now I just have to get a few more folks to notice them and hopefully buy them.

***

So, what can you do to help make your own promotions run a little smoother.

For starters, you really ought to make certain that before you get to promoting your e-books that you have managed to secure a necessary amount of reviews – on Amazon, on Goodreads, and the like.

One thing that holds me a little bit is a lack of reviews. For example – there are quite a few promotional websites that ask for five or more reviews – and GYPSY BLOOD, right now, only has FOUR reviews. I am hoping that fifth review will eventually show up. I need to sit down one of these days and contact some of the reviewers who have enjoyed and reviewed my previous work and offer them a review copy.

Sometimes, though, even having five or ten favorable reviews doesn’t necessarily help you. I have tried a couple of times to get promotion through a couple of UK promotional websites – but quite a few of them only count the reviews that are ACTUALLY listed upon Amazon.co.uk – and NOT the reviews that are listed on the US-based Amazon.com.

So, I also need to try and pick up a few more UK-based reviewers and make sure that they leave reviews on the UK-based Amazon.co.uk.

This game gets trickier all of the time. There is always a hoop that must be jumped through.

Still – after the end of my first day of dedicated promotion I managed to sell THIRTEEN e-books through Amazon.com yesterday. I realize that a lot of you indie authors are enjoying sales figures of 10 or 20 e-books a day – but I am not regularly hitting that number yet – and I know that an awful lot of you indie author types out there who are reading this likewise share my lack of steady sales. So this blog is DEFINITELY aimed at you indie-author-types out there who are paddling along in the shallow end of the sales pool.

When you keep in mind that I only moved one or two copies a day throughout the month of May UNTIL I hit May 24th, I am certain that you will agree that it is a significant increase in daily sales. Moreover, that lucky thirteen isn’t ONLY copies of GYPSY BLOOD. I also moved copies of my bestselling TATTERDEMON omnibus as well as copies of my short story collections TALES FROM THE TANGLED WOOD, SEA TALES, BIGFOOT TRACKS, OCTOBER TALES and my big old doorstop collection DO-OVERS AND DETOURS – EIGHTEEN EERIE TALES.

I might also mention that two of those books that sold yesterday went for their full price.

So, although the sales figures for GYPSY BLOOD still remain fairly punky – (3 copies yesterday and 1 copy so far today) – I am fairly happy with the results of my promotional efforts so far. Thirteen e-books moved yesterday as compared to one or two copies a day throughout the first 23 days of May marks a significant improvement.

I intend to continue promoting at least one e-book every month on five or six different promotional websites – as well as scattering a handful of promotional advertisements for some of my other e-books. Over the last three months now I have been experimenting with promoting my e-books and I have noticed a significant improvement in the monthly sales figures.

So – based on my research – I believe that actively promoting your e-books is a great strategy for improving your indie author sales figures.

Hope this helps some of you folks.

And I shamelessly hope that some of you might feel like picking up a copy of GYPSY BLOOD.  The novel usually sells for $3.99 in e-book format but I have marked the price down to 99 cents. It is available through Kindle, Kobo, Nook, Apple,Smashwords, Googleplay and probably a couple of others that are escaping my memory.

Yours in storytelling,

Steve Vernon

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