Rakuten Kobo snaps up Shelfie book-bundling service

Kobo grows again.

Remember when book-bundling service Shelfie shut down in January, and Kobo stepped in to continue providing access to Shelfie ebooks until the end of February? At the time, I wondered if that might be a precursor to Kobo snapping up Shelfie as it had snapped up the assets of a number of other defunct ebook store operations (including those of Sony, Blinkbox, Flipkart, Waterstones, and Sainsbury’s). Now, as it turns out, the answer is yes.

Publishing Perspectives and The Digital Reader, among others, report that Kobo and Shelfie have officially tied the knot. Kobo will be incorporating Shelfie’s paper-and-ebook bundling and collaborative-filtering recommender technology into its own services, and also hiring on Shelfie’s current staff. It’s not clear whether that includes co-founder and CEO Peter Hudson, though I’ve emailed him to ask about that. But I wouldn’t be surprised—Hudson is extremely knowledgeable about the ebook sales…

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