Some good advice here for folks trying to get the word out regarding a new (and/or less-than-new) book release.
My, what an interesting range of approaches there are in the publishing world as to how they think a reviewer can be best inveigled into reading their new book.
In the interests of good relations between reviewers and the publishing industry, here are the methods that work for me, and why; some that could be risky; and a few that annoy me. This is a personal view, obviously, and probably a hardcore response. I am the world’s least persuadable potential customer. I am a nightmare for sales staff instructed to offer their unwanted help to shoppers, and my rebuttals to telephone cold-callers are failsafe (pro-tip: reply in a language different to that in which they have confidently greeted you). So, if I say a marketing approach works for me, it might work for a lot of other people too.
- Send a short informative email with the name of…
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