Monthly Archives: October 2015

My Big October Promotional Push – Day 7

halloween sisyphus

It has been an interesting week.

I’m busy this weekend selling books at Hal-Con – a huge local scifi/fantasy convention, which has really been taking most of my time and energy – but I wanted to let you folks know how the big October promotion was doing so far.

On October 29th I sold 129 copies of TATTERDEMON on Kindle – which is pretty huge.

I’ve sold 205 copies of TATTERDEMON through Kindle alone this month with almost half of those copies selling on October 29th.

I’ve sold a total of 269 Kindle e-books in the month of October so far – and I’ve got a couple of mini-promos lined up for the first week of November.

Following this promotion I intend to bump TATTERDEMON and DEVIL TREE up to $3.99 – probably by November 7 – which I think I will leave as my steady novel rate.

I’ve sold 48 copies of TATTERDEMON on Kobo this month – making the book #13 in their top-selling horror books this month.

I haven’t sold any copies of TATTERDEMON in Nook or Apple this month – in spite of the fact that several of my promo sites promoted wide.

Kindle is still king – which really isn’t much news to anyone here at all – but Kobo is really beginning to show me their worth this month. I had really begun to doubt the wisdom of not going  strictly Kindle Select – but thanks to Kobo’s new Beta promotion tab – which I will tell you folks all about later this week – I have experienced new life over at Kobo.

I am REALLY tired this morning and I have to go and get some breakfast before heading to man the book table all day today – so I apologize for the rough and ragged nature of this morning’s blog entry.

Lastly – this November I am AGAIN tackling Nanowrimo – so the full-tilt-boogie is going on all month.

Wish me luck.

yours in storytelling

Ha! You weren't expecting this. I usually wait until the blog to sneak this in - but I figure if I slide it in right the middle of the blog that folks will accidentally trip into clicking this banner and then inadvertantly nominating my book A BLURT IN TIME for the Kindle Scout program - which is a little like one of those Wile E. Coyote roadrunner traps that never, ever worked - STILL, if the book makes it into the Kindle Scout Publishing Program you will automatically receive a free Kindle copy of the book.

In between trying to run a book table and an October promotion AND trying to get ready for Nanowrimo AND trying to hold down a day job – I am ALSO trying to run a Kindle Scout Campaign. PLEASE click this picture and nominate A BLURT IN TIME today!

Updates on the Kindle Scout Program

Kindle Scout

All right – so most of folks already know that I am right in the middle of trying to pitch a perfect Kindle Scout Campaign and I am banging on every door in the hope of talking folks into nominating my book.

Ha! You weren't expecting this. I usually wait until the blog to sneak this in - but I figure if I slide it in right the middle of the blog that folks will accidentally trip into clicking this banner and then inadvertantly nominating my book A BLURT IN TIME for the Kindle Scout program - which is a little like one of those Wile E. Coyote roadrunner traps that never, ever worked - STILL, if the book makes it into the Kindle Scout Publishing Program you will automatically receive a free Kindle copy of the book.

Ha! You weren’t expecting this. I usually wait until the blog to sneak this in – but I figure if I slide it in right the middle of the blog that folks will accidentally trip into clicking this banner and then inadvertantly nominating my book A BLURT IN TIME for the Kindle Scout program – which is a little like one of those Wile E. Coyote roadrunner traps that never, ever worked – STILL, if the book makes it into the Kindle Scout Publishing Program you will automatically receive a free Kindle copy of the book.

Whew.

I think I blew out a knuckle joint typing that last paragraph.

Mind you, nominations and keeping yourself on the Hot & Trending list isn’t the ONLY way to get yourself selected for Kindle Scout. There is a lot of books that spend eighty to ninety percent of their campaign on the Hot & Trending list that STILL do not get picked!!!

(that last sentence deserved those three exclamation marks)

Let me explain.

I am not entirely certain WHY Amazon does NOT tell us how many nominations we earn but I have a pretty good guess. I believe they want to keep that to themselves so that if my book with 313 nominations gets passed over to publish somebody else’s book with 311 nominations (both numbers picked right out of thin hypothetical air 🙂 ) that I don’t go crying to them “BUT MY BOOK HAD MORE NOMINATIONS!”

At the end of the day it is going to come down to whether or not Amazon figures they can sell your book. The nominations are nice. The Hot & Trending is nice – but if they think your book – or my book – will not sell then we are out on our butts.

You have to think of your submission as being a kind of a birthday gift to Kindle Scout. You put it together and you wrap it up and you put it on the gift table. Maybe all of your friends come around and recognize that pretty green polka-dotted alligator-skin wrapping paper that you always love to use and they say to you – “Now that looks like a damn fine present.” But then Amazon unwraps your present/manuscript and takes a look at it and says “Man, that gift looks like it came out of a Crackerjack box.” then for you the party is over.

Myself, I always get my manuscripts out of Kinder-eggs – much classier than Crackerjacks these days. 🙂

Still – no matter what happens – you will still have reached a lot of people who DID nominate you. Even if the Kindle Scout gods do not see fit to select yours or my manuscript for publication you still can put it on your own and you are guaranteed to be able to announce to those folks who did see fit to nominate your e-book that it is now available in e-print.

At the end of the day Amazon prefers to keep its inner workings secret – and rightly so. If they are totally transparent about the way that their algorithms and gears mesh then somebody out there would figure out a way to game the system and futz the whole thing up.


Lastly – I got this whole Kindle Scout blog thread started with a guest-blog appearance by Kindle Scout superstar Jill Nojack that was entitled The Scoop on the Kindle Scout Program.

Well – I know that Jill Nojack knows a whole lot more than I do about Kindle Scout – so why don’t I turn you back over to her – thanks to the folks at Youtube and The Science Fiction & Fantasy Marketing Podcast.

(Fair warning. I posted the Youtube before watching it. I’ve since watched it. The video doesn’t REALLY get into the Kindle Scout program until about the halfway point.)

yours in storytelling,

Steve Vernon

Scarecrows

SCARECROW

I have a family of crows who sit outside of our house every morning and yell in our windows until we go out and feed them a mixed diet of peanuts, dry cat food and scattered bread. I expect that it peeves the blue heck out of our neighbors but they can always move a way if they really want to.

🙂

The crow family actually followed us when we moved here from the house that we were renting about one block away. I expect the neighbors there were just as happy to see us go.

🙂 🙂

I can understand why farmers are so intent upon scaring crows away from their fields. There is nothing I like better than a big old feed of fresh vegetables and a dedicated swarm of crows can really put a significant-sized dent in a growing field’s productivity.

That’s right.

You heard it here first.

Crows like to eat.

🙂 🙂 🙂

Still – I have ALWAYS felt a special bond to scarecrows. There is just something that is too freaking cool about the sight of a scarecrow all alone in the middle of an autumnal field. When the wind is whistling soft and low and the distant woods are bleeding and burning in anticipation of the onset of winter’s grim white cold blanket.

Scarecrow - big

There are entire festivals dedicated to the fine art of constructing scarecrows. Even here in Nova Scotia the town of Mahone Bay annually celebrates the time-honored custom or building scarecrows.

The scarecrow knows no boundaries. They can sprout up anywhere. In Britain they refer to them as HAYMEN. On the Isle of Skye they are called TATTIE BOGGIE. In Russia, they call them PUGALO. The Japanese call them KAKASHI. In the Philippines they are TAO-TAO, in Malaysia they are ORANG-ORANG, and in Malta they are NUFFARA.

The tradition of scarecrow building is very near and dear to my heart.

Why?

Because this is what we horror writers do. We set up our scarecrows in the fields of our imagination and we try and bring them to life and we hope that they will terrify you just a little – and then maybe make you giggle.

Let me tell you about my scarecrows. I call them Tatterdemons and you will find them in the pages of the scariest novel that I have ever written – namely, TATTERDEMON.

Let me give you an excerpt.

You might want to brew yourself a cup of strong tea before you start reading this.

Click here to pick up the amazon.com copy of TATTERDEMON - 400 pages of fear-filled scarecrow terror for a mere 99 cents.

Click here to pick up the amazon.com copy of TATTERDEMON – 400 pages of fear-filled scarecrow terror for a mere 99 cents.


TATTERDEMON – AN EXCERPT

Chapter 1

Preacher Abraham Fell stared down at Thessaly Cross, breathing like he’d run for a good long stretch. He leaned over, bending at the knees to lay another slab of fieldstone upon her chest.

“We beat you with hickory and we beat you with iron,” he said, “and you withstood every blow.”

He stooped down and picked up another rock, never taking his eyes off her, as if she were some kind of dangerous viper who might strike at any moment.

He set the next rock on top of her, directly beside the others.

“We shot you and the musket balls swerved in midair like they were afraid of sinking into the taint of your flesh.”

He scooped up another rock, grunting as he scooped. He just wasn’t as young a man as he used to be – and no wonder…

Sights like this one aged you faster than years ought to run.

“We hung you in a noose woven from a widow’s gray hair, a noose soaked in children’s tears and you kicked and cackled like a hell-kite in the wind.”

He laid the next rock down, sank to his knees and scooped up another stone. He was building a kind of rhythm that made the labor just a little easier.

“We burned you but even fired failed us.”

It was true. She had witched a storm from a cloudless sky and drowned the blaze cold. Seth Hamilton, the town smith who had been the only man to dare kindle her pyre had been cindered black.

“Let the stones crush you and the dirt eat you,” Fell said, laying another rock – which made thirteen stones in all. These were all good-sized stones, hand-picked, at least the weight of child’s corpse. She ought to have been crushed by the weight upon her, yet she carried the load as if it were nothing but sticks and straw.

“Where did you hide the broom, witch?” Fell asked.

“Maybe it’s up your bunghole,” Thessaly taunted.

The broom was her power and Fell feared it – although he knew that he shouldn’t have. It was just a thing of woven willow. His grand-nanny swept the pine boards of her cabin daily with just such a broom and she certainly wasn’t a witch.

Was she?

He bent for another stone.

Thessaly spat in his face. “Bury that, God kisser.”

He dropped the fourteenth stone upon her. It made a hard sound, like she had stared too long at the Gorgon. He grunted at the effort and she laughed at his strain – which stung his pride hard.

“You must pay for your crimes against God and this community,” Fell said.

Thessaly snorted. It wasn’t any kind of human sound. Her snort sounded like a boar in rut.

“What I pay for is refusing to give you my land,” she pointed out, as the wind rattled the grass. “What I pay for is witching your field in return for your greed. I pay for your cattle that ate the gray grass. Happiest of all, I pay for your daughter, Fell.”

Eliza.

Damn it.

Fell could still taste the smell of the dead meat festering in the back of his sinuses. He’d put down the last tainted beast this morning. He’d beat it square in the skull with his best chopping axe. The metal of the blade had chewed into the bone and stuck hard. He’d had to put his left boot against the cow’s forehead and lean back to work the axe loose. The unholy cattle hadn’t moved, not one of them, even after he’d cut the first two down. They just stood there in his field, the wind making slow soft harp sounds blowing through their gray rattled guts.

He had put his daughter Eliza down before he had started with the cattle. Then he burned what was left of her and buried her ashes in the field.

The husk that he had burned and buried wouldn’t have nourished a worm.

“Was the milk tasty, Fell?” Thessaly taunted him. “Did young Eliza find it sweet?”

“Witch!” Fell hissed.

He snatched up a skull-sized rock, scraping his hand against the rough granite and marking it with his own blood. He would match his stone and his blood against hers, he fiercely swore.

But first he had to know.

“Where did you hide the broom?”

“It is closer than you might imagine.”

She spat again. The phlegm spattered the grass. The wind blew a little harder as Fell flung the stone. The granite chipped and sparked upon her flesh.

The farmer in Fell’s soul feared a run of wildfire. A spark could easily rise up in dry times like this and tear through an entire countryside.

“I’ll curse you, Fell. I’ll curse you and all those who stand with you.” The old woman began to chant. “Merry through the prickle bush, the gore bush, the hump; careful round the holly fall, she’ll catch your shadow hold…”

The onlookers stiffened like a pack of wintered-over scarecrows. Fear, or something darker, rooted their feet to the earth. Fell stumbled back from the pit. The wind stiffened and gusted as Thessaly laughed all the harder.

“Our father,” Fell began to pray. “Protect us from this harridan’s evil spells.”

Thessaly continued to laugh.

“It is no spell, you fool. It is nothing more than a children’s rhyme, Fell. It was only a nursery rhyme. Maybe I wasn’t witching your field. Maybe I was merely waving my broom at a thieving crow.”

Did she speak the truth?

Fell smothered his doubt.

Thessaly Cross had killed Eliza and Abraham Fell would not rest until he saw the witch finally dead.

He knelt down and caught hold of the next stone.

Only she wouldn’t stay quiet.

“Witches don’t curse, Fell. Only men curse,” Thessaly ranted. “They curse themselves and their pitiful lot.”

“You lie,” Fell said, working the stone free

“Truth! I tell truth. Witches dance in easy circles. We follow the rhythms of time and tide and the wind that washes the earth’s bones dry.”

The wind howled. A tangled snare of root rammed through the dirt. Fell stepped back too late. The root twisted like a snake. It snared Fell’s wrists and held him fast.

“Witches plant what men water with tears,” Thessaly shrieked. “Witches sow the sorrow men must reap. Know this, Fell. When you harm a witch, you plant a grudge as old as regret.”

Fell tugged against the root. From the corner of his eye he saw the rest of the townsfolk, snared like screaming rabbits.

“I have you, Fell. I have you all. Now you will see what a witched field really is.”

Thessaly set the field to work.

She stirred dead grass into unholy life. The strands and stalks whirred like a wind of teeth, slicing through men and women who tried too late to run away.

The first man died in mid-scream, as a gust of grass harrowed the meat from his bones. A root, flung like a dirty javelin, impaled a second man. A third went down beneath an airborne avalanche of fieldstone.

The wind grew gray with dust, straw and flesh. The earth opened in great cratered, swallowing mouths. The townsfolk all died screaming.

Only Fell remained.

He stared at the carnage, as helpless as a snared rabbit.

“Witches sow, Fell. Witches sow and men must reap.”

She raised her hands.

He saw gray dirt imbedded beneath her fingernails.

“Shall I tell you where I have hid my broom, Fell? Have you guessed? Do you really want to know? I buried it in your very own field.”

The broom rose straight up from the earth’s dirty womb, not more than an arm’s reach from Fell.

“I and my broom will wait for you, Fell. We will wait for you like a seed waits for rain. Live with this. I have taken everyone you know, but I let you live to breed. I let you live with the knowledge that one day I will return to visit your descendants.”

Fell braced his feet in the dirt. He prayed for the strength of Samson. He fought against the root.

“Now I will show you how to bury a witch,” she crowed.

She hugged herself as if hugging an unseen lover. The earth moved in reply as a thousand rocks flew from the flesh of the field and hovered above her homemade grave. Fell tore his wrists from the shackle of root.

He felt the skin rip from his bones.

“No descendants! No curse! Today we die together,” he howled.

He uprooted the broom with his freshly skinned hands. He threw himself upon her. His momentum drove the broom handle straight through her heart. A gout of stinking blood splashed his face.

The willow-twig head of the broom stood out in all directions like an angry star. Fell saw the flash of tiny unimaginable teeth grinning from the end of each writhing twig.

Then the broom took him.

The broom ate at his face like his skin was nothing more than apple rind. He felt the white-hot twig-worms gnaw his features. He felt them tear and burn through the bowl of his skull. They crawled into the jelly of his brain and nibbled at his thoughts.

He had time for one last scream.

The broom ate that as well. It swallowed each morsel of Abraham Fell’s pain and terror as it dragged him deeper down into the hole with the witch. The rocks poised above them like a pair of hands, ready to applaud. Thessaly pushed him from her. She nearly pushed him from the grave.

“Live, Fell. Let the meat grow back upon your opened skull. Crawl back from the brink of death. My curse shall stand. This earth grows too cold for me. I will wait for you and your descendants in the belly of hell.”

“No!” Fell pushed back down upon her. “The curse ends here.”

He shoved forward. He felt the broom slide and suck through the cage of his ribs. He pushed himself closer, impaling himself on the broom handle. The willow wood splintered inside him. It nailed him to Thessaly’s twisting frame. He felt her bones wiggling beneath her meat like worms in the dirt.

She nearly slipped free.

He bit her lip, tearing grayish meat. The pain racked her concentration. She let her spell and the rocks above them drop. The grave, the broom, the witch and Fell were sealed inside completely.

For a long time, nothing moved.

The moon rose like a slow ghost, lanterning down upon the butcher field.

A small gray form pushed from the rocky grave. The gray hairless skin glistened beneath the cool wash of moonlight, like the hide of a stillborn rat.

It crawled away into the darkness that surrounded the field.

A lone owl hooted remorselessly

Sooooon…

****************

Did you like that?

Do you want to read more?

Well – you can pick up a copy of TATTERDEMON in either e-book or paperback format at the following locations.

Amazon.com http://www.amazon.com/gp/product/B00RIH2L96

Amazon.co.uk http://www.amazon.co.uk/gp/product/B00RIH2L96

Nook http://www.barnesandnoble.com/w/the-tatterdemon-omnibus-steve-vernon/1121000361

Apple https://itunes.apple.com/us/book/id960153678

Kobo https://store.kobobooks.com/en-ca/ebook/the-tatterdemon-omnibus-collection

You can pay the regular cover price right now if you cannot wait – and who could blame you – BUT I will let you know that TATTERDEMON will be available at all of these e-book distributors for a mere 99 cents from October 27, 2015 to November 2, 2015.

yours in storytelling,

Steve Vernon

Save Your Readers 50% On KWL Titles–On Us!

Kobo is holding a huge 50% off e-book sale. Read all the details here and take advantage today!

Kobo Writing Life

Attention all Kobo Writing Life Authors!

On the heels of our successful 50% off promotion in August–which was fully supported by us–we’re excited to announce we’ll be holding a second 50% off sale.

As a refresher, this 50% off promotion will be valid on all titles published through KWL. It won’t cost you anything and will not be taken out of your royalties.

Customers will be able to redeem 50% off of any title published by KWL using the promo codes below an unlimited number of times—so please, let your readers and fans know about this incredible opportunity to stack up on eBooks while they can! Unlike last time, the sale runs in different dates by territory, and each territory has it’s own promo code. See below for the full details.

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My Big October 99 cent Promotion – Day 2

All right – so remember how I told you that I actually had TWO e-books up for this big 99 cent October promotion?

Well, let me tell you about book number two!

(keep in mind that I put this blog info together last week).


DEVIL_TREE_new (1)

For me – one of the interesting aspects of this promotion is that a lot of these websites I have chosen promote wide. And both of the books that I am pushing are published wide. Lately I have not had much in the way of luck selling anywhere else but Kindle and I am taking a long look at how my sales figures tally up in Kobo, Nook, Apple and the like over the next month or so. I’m looking, I am figuring, and I am thinking. Kobo has taken a couple of interesting steps – what with them upgrading their promotion series and adding that funky little Book Points feature – but for me the deciding is going to be based SOLELY upon the amount of books I can move in the next month or so.

Let me tell you all about the second part of my October Promotion.

I am promoting my historical-horror DEVIL TREE simultaneously to TATTERDEMON.

DEVIL TREE is a funny sort of a book. I wrote it about thirty years ago when I was just finishing my second run at a Bachelor of Arts – Majoring in English and Minoring in Philosophy. It is a deep and thoughtful book that reads somewhat like a cross between Dostoevsky and Dan Simmons. It actually won a local literary award. But it isn’t a typical horror novel and as a result my reviews so far have been SERIOUSLY mixed. I have got some folks who have raved about the depth and the thoughtfulness of the writing – however, I have got just as many WTF-one-star reviews – primarily from a book club who picked up DEVIL TREE as one of their books. So this haunting novel scares me – but for a different reason than you might think.

DEVIL TREE
Amazon Best Sellers Rank: #665,239 Paid in Kindle Store
#3455 in Kindle Store > Kindle eBooks > Lit & Fiction > Myth & Folk Tales
#3474 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Fantasy > Fairy Tales
#6788 in Books > Literature & Fiction > Mythology & Folk Tales

PROMO DETAILS
October 26: BookSCREAM
October 27: Buck Books
October 27-31: Just Kindle Books
October 28 – Bknights promote-on-my-Twitter-site
October 29: Read Cheaply
October 30 – ebookstage
October 31- Bargain Booksy
October 31 – Betty Book Freak

This  isn’t as thorough a promotion as that of TATTERDEMON – but like i said I am more than just a little bit scared about some of the reviews this might garner.

Let me put it this way.

If you dig the slow, steady, tunnel-digging pace of a rousing Dostoyevsky novel you might actually dig DEVIL TREE. I love it and my wife loves it – partly because she first fell in love with me at a public reading of this novel.

But it ain’t HARRY POTTER.


Lastly, let me tell you all about how the sales have been going.

Well, so far this morning things haven’t been too lively – but it is early days.

My Book Cave looks to have moved one kindle copy of Tatterdemon – or that copy might actually have been moved thanks to my heavy-duty blogging.

Who knows?

Either way I am not disheartened. My Book Cave is new on the block and I was glad to help them out and they may grow up into something bigger – and lets be honest – it was, at best, a promo of seized opportunity. They were looking for authors to promote and I jumped in. It didn’t cost me a nickle and they have promised me faithfully to keep nudging the book over the next week or so by tweeting and mentioning it in their blog.

The book signing went fairly well – as I mentioned in an earlier blog entry today.

This is early days. I’ve got a solid left and right coming up tomorrow with the KINDLE BOOK REVIEW HALLOWEEN PARTY for Tatterdemon and BookSCREAM for Tatterdemon AND Devil Tree.

I’ll keep you all posted.

yours in storytelling

Steve Vernon

If this blog entry was the least bit helpful and/or interesting - PLEASE CLICK this banner and nominate A BLURT IN TIME for the Kindle Scout program. If the book makes it into the Kindle Scout Publishing Program you will automatically receive a free Kindle copy of the book.

If this blog entry was the least bit helpful and/or interesting – PLEASE CLICK this banner and nominate A BLURT IN TIME for the Kindle Scout program. If the book makes it into the Kindle Scout Publishing Program you will automatically receive a free Kindle copy of the book.

Got Those Book Signing Blues

Here’s another less Pollyanna-colored book signing by my good buddy, New Brunswick author Robert Rayner.

I too ALWAYS buy books by New Brunswick authors. Or else I mean too. Really, I promise.
🙂

Here’s to better days and crowds full of eager cruise ship tourists, their pockets jingle with the carousel of shiny silver eagles and hope.

Robert Rayner

IMG_0383

12:00 Friday noon arrive at Coles Books, Brunswick Square, Saint John. Little table set up, nicely positioned at front of store, sticking out just a bit into hoped for flow of people on lunch break and from cruise ship in port today. Stack (well, small stack) of Colorlands. Thank you, Diane at Coles. And more thanks for offer of coffee. Feel at home already.

12:01 Old friend Alyssa appears in a whirl, stopping by not just to say Hello but to buy a book! Thank you, Alyssa. Lovely way to start a signing. Must be good augur. Now set for record breaking signing.

12122520_10153673686397604_6644644651485802201_n

12:02 Daringly ease little table further out into anticipated hectic flow of shoppers. Books arranged enticingly. Pen ready. Smile fixed. (Never easy.) Line forms on the right, folks.

12:15 Er, folks?

12:20 Aha. Cruise ship passengers appear at last. A few, anyway. One introduces herself as Mabel…

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Hand-selling your paperbacks

Steve Vernon, Author

My wife Belinda and I had a great time signing and selling our books this Saturday morning at the Halifax Forum Farmer’s Market. We bought some fruit and vegetables and some awesome cake and a cro-nut (part croissant/part donut) and a sweet yummy gooey butter tart and we had breakfast at Johnny’s Snack Bar across the street from the Forum.

This is how a writer has to do it sometimes. He has to hunker down in the craft shows and book fairs and the farmer’s markets and smile and nod and talk to people – and hopefully sell a few books.

Let me give you folks a few nice moments.

Right off the bat Bill Mont – the fellow who runs the Halifax Forum Flea Market and the owner of Devil’s Island – one of the most haunted locations in Nova Scotia stopped by to test my knowledge of Nova Scotia in general and Devil’s Island in particular. I told him that I had actually flown out there once in a helicopter and that I had met and talked to the couple who lived on the island as caretakers.

He asked me if I had ever written about Devil’s Island – but unfortunately my book that has the most to say about the subject is currently out-of-print.

Nimbus WILL eventually get this one back in print - but all good things take time.

Nimbus WILL eventually get this one back in print – but all good things take time.

A little later a young fellow showed up and told me that he had read all of my ghost story collections and that his buddy Andrew was my very biggest fan. Sure enough, shortly afterward a friend of mine who was working her own table overheard this young man on his cell phone saying to his friend – “Hey, if you want to meet the famous ghost story author STEVE VERNON, you ought to get right down here to the Forum right away.”

(it’s true – he apparently said my name in ALL CAPITAL LETTERS)

Twenty minutes later ANDREW showed up and shook my hand and told me that he was my biggest fan and he bought a copy of HAMMURABI ROAD and I am pretty sure that he may have broken one or two of his teeth, he was grinning that hard.

Yup, moments like that make a writers day.

A little later an old gent by the name of Hugh McKerville stopped by to chat with me. He told me about a book that he had written entitled THE SINBUSTER OF SMOKY BURN.

“It is good to meet a fellow who is as active a writer as you are,” he told me.

We talked a bit about writing and storytelling and the day moved on slowly. It felt a little bit like sitting on the bank of a river just watching time roll by. I always enjoy these moments – even though I really love the time when my thoughts grow quiet and I just set back and indulge in a little people-watching.

I sold a few books – not a lot – but this whole event for me was a time to have a bit of fun and meet some interesting people and to work out a few of the bugs that might present themselves at next weekend’s big event – the Hal-Con Scifi and Fantasy Convention!

That is going to be a BIG event and I believe that I will sell a whole LOT of books.

Time will tell.

As I say, next weekend we will be selling and signing books at Hal-Con and then following Hal-Con our next big book event will be at the Literary Fair in Musquodoboit Harbour in the Old School Gathering Place on November 7 from 1-4pm and from 7-9pm. It is a book signing, selling and reading event with the Christmas market in mind. Belinda Ferguson and I will be there for the afternoon session.

In the meantime, here is a reprint of an earlier blog entry that will give writer-folks some real inspiration for your next book signing.


FLY FISHING IN THE RIVER OF POSSIBILITY – A DOZEN TIPS FOR MAKING YOUR NEXT BOOK-SIGNING A SUCCESS!

We’ve all seen those lonely writers sitting at those tables parked in front of bookstores. We’ve watched them slowly growing cobwebs behind stacks of sadly unsigned books.

 Heck, I have even been one myself, over the years. Signings are never predictable.

Just last month I found myself outside of the Coles Bookstore in the Halifax Shopping Centre. This can be an awfully tough spot to sign in. People come to this mall with high-test boutique shopping in mind. I have seen them sprint past my book table – aimed towards dresses and jewelry and the cellular phone experience and, of course, the food court.

If I sign and sell a dozen books at this mall I figured I was doing great.

But I love that bookstore – partly because of the location – so handy to my home. Partly because the people who work there really love their job and they mostly know me by name and always go out of their way to make this writer feel right at home. Even on days that I’m just browsing the bookshelves they always smile and say “Mr. Vernon, how good to see you.”

So I go there and I do my best and this October I signed and sold twenty copies of my books. That is a fine fat day for a book signing author.

Which goes to show that you can never tell how a book signing will go. That is the number one tip for writers scheduled for a book signing. Anything is possible. Don’t go there figuring you know everything there is to know. You are a writer, after all – which means that you make stuff up. Which means that you need to believe in the power of possibility.

Anything can happen.

So abandon all preconceptions. The fact is we’re just fishing. And I can tell you a fishing story or two. Most of them all begin with “I went fishing and stood on the side of the river” and end with “the mosquitoes bit but the fish did not.”

Here are ten of the never-before-told secrets for signing success.

1. Make sure your bait is fresh. Remember – you are sitting in a building filled with books.  Make sure that yours stands out. Set up a display. Bring a few photo stands to prop up copies.  For the launch of my now-out –of-print weird western-horror I brought a small stuffed buffalo, tastefully zombified.  For Lunenburg Werewolf I bring along a small stuffed wolf – all right, so he’s a husky, but don’t tell him that – you would only hurt his feelings.

Mind you, not everyone will have such an easily illustrated motif as reanimated bison, but anything that stands out stops people.  A snazzy sign, a portrait of your main character, a funky colored lava lamp.  You’re a writer, use your imagination.

2. Find the right fishing hole. Position your table close to an entrance. Heartily hail the folks who walk in. Wave to those who walk out. Keep smiling and have fun. Sooner or later people will come closer just to see what you’re so danged happy about.

3. Have a sharp hook. Get your patter ready. People are busy creatures. If they stop to listen to you they want it to be a succinct experience. On the off-chance if you happen to bore them to tears then at least they’ll be able to extract themselves quickly from what might otherwise be a sticky experience.

Hopefully, you won’t bore them.

“Hi there.  I’m launching a new book today.”  If they come closer to listen, reel them in.  “This is my new book, YODELING WITH MALAMUTES, a heart breaking tale of a Swiss dog sled racer with deep-seated Iditarod dreams.” Talk to everyone who’ll listen.  You are fly fishing in the river of possibility. Keep the fishing line dancing.

4. Keep casting and stay friendly. A lot of folks aren’t really interested in what you’re selling. Pity them quietly, but don’t browbeat them into conversion.  It won’t happen. If folks bustle past, smile and say “Enjoy your browse.” Maybe they’ll stop on the way back.

5. Don’t forget to keep that fishing line dancing. Avoid long conversations. You’ll miss potential customers. Know when to shut up. If the person skims the first couple of pages, let your book do the talking for you. Odds are, you probably sound better in print, anyway.

6. Keep your feet in the water and stay hydrated. Have a drink, you’ll need it. Not a coffee, that’s bad for your breath. Have an herbal tea or a bottle of water – but make it a small one. Easy does it on the maximum-grandiose-large. The bookstore bathroom is a long walk away.

7. Bring a bright and shiny lure. Have a blurb clearly typed up for bookstores with PA systems. “Welcome to Check It Out Bookstores. Today we have novelist Steve Vernon signing copies of his new book PIZZA SCREAMS – A TALE OF DEEP ANCHOVY LOVE. He’s at the front entrance. Come and chat with a real bearded author.”

8. Don’t throw anything back. There is no telling who you will meet. In a two hour signing I met a school principal who hired me to teach a workshop on storytelling and writing; a radio host who lined me up for an interview, and the head editor of a local publisher who signed me on for my next book. Remember – the world is watching you, sitting there at your table full of hopeful books. Sometimes opportunity knocks, and sometimes you hold the door hard against the right set of knuckles.

9. Try and personalize your signature. I make it a point to chat with the person I am signing for and find out who they want it personalized to. Sometimes they are buying the book for someone else. Be prepared to just sign in generically – for the folks who are buying it as a gift idea but haven’t got an idea who to give it to.

10. CHECK YOUR SPELLING! This is very important. There are a lot of ways to spell a name. Ask them to spell the name – no matter how much you think you know how to spell the name “John” sooner or later you are going to run into a “Jon”.

11. Keep a tally on how many you sell. Sign a few before you go. I recommend signing them with a little space up top. That way, when you come back to this store for another signing you can always personalize it with “To John” in the blank space you’ve left up top.

12. Here’s my last bit of advice. No matter how hard the day goes, no matter how few copies you sign and sell – remember to have fun while you do it. You’re fishing, aren’t you?

I would like to dedicate this blog to my stepfather Irvin Chatelois and my grandad Hanlan Vernon – both of you took me fishing and neither of you laughed too hard when I caught nothing but a handful of stickleback perch.

I’m pretty good at book signing – but I SUCK at fishing.

Yours in storytelling,

Steve Vernon

If this blog entry was the least bit helpful and/or interesting - PLEASE CLICK this banner and nominate A BLURT IN TIME for the Kindle Scout program. If the book makes it into the Kindle Scout Publishing Program you will automatically receive a free Kindle copy of the book.

If this blog entry was the least bit helpful and/or interesting – PLEASE CLICK this banner and nominate A BLURT IN TIME for the Kindle Scout program. If the book makes it into the Kindle Scout Publishing Program you will automatically receive a free Kindle copy of the book.

My Big October 99 cent Promotion – Day 1

Great Pumpkin Sisyphus

Linus and Sisyphus – the Great Pumpkin Blues!

Okay – so today is the FIRST day of my big two book October 99 cent promotion and I am freaking crazy nervous.

Let me tell you, nervous is a lousy way to be.

I have been slowly crawling out of my skin over these last couple of days. It doesn’t help that we have got a front yard full of pavers tearing up our front lawn to build a brand new, much-needed driveway that is going to leave a great big driveway-sized hole in our bank account.

Tomorrow I will be heading out the door at the crack of crow. I need to load the car and head for a local farmer’s market where I have booked a table for half of Saturday. I have a small mountain of my local books and several of my horror novels – in hopes of making enough sales to cover the modest table fee.

Books for the Book Fair 001

So – sometime tomorrow the very first promo of TATTERDEMON goes live at My Book Cave.

The first thing that I really like about My Book Cave promotes wide – advertising for Kindle, Kobo, Nook, Apple, Smashwords and Googleplay. I sell at ALL of these e-book providers and it is GREAT to get to promote for all of those sites.

The second thing I really like about My Book Cave is promotion is FREE!

You see, My Book Cave is just starting out in the business so for now – if your e-book promotion meets their requirements your book will be advertised on their website for FREE!!!

And free is my favorite word.

FREE!

In the next day or so I will tell you about the OTHER book that I am promoting this month.

Here’s hoping we move some books – both paperback AND digital.

yours in storytelling,

Steve Vernon


If this blog entry was the least bit helpful and/or interesting - PLEASE CLICK this banner and nominate A BLURT IN TIME for the Kindle Scout program. If the book makes it into the Kindle Scout Publishing Program you will automatically receive a free Kindle copy of the book.

If this blog entry was the least bit helpful and/or interesting – PLEASE CLICK this banner and nominate A BLURT IN TIME for the Kindle Scout program. If the book makes it into the Kindle Scout Publishing Program you will automatically receive a free Kindle copy of the book.

How To Create A 99 cent Bargain Book Promotion

Hi everyone!

I have been messing with indie publishing for over three years with mixed success. This year I have decided that I want to hit the puree button on that mix and see if I cannot speed things up a little bit.

I have planning out a very large promotion for some time now. The promotion will involve THE TATTERDEMON OMNIBUS — a book that has so far been one of my best indie sellers. Which means my sainted maiden aunt, three bums from the local park, and my pet cat all think that my book is cool.

Understand now – I do not wish to give ANYONE the sense that I ACTUALLY know what I am doing.

In fact, I DON’T know what I am doing.

I am totally lost, somewhere between west-what-the-f**k and north-by-don’t-you-dare-drag-that-Dane-into-the-mix.

In fact – you couldn’t be more lost if you burned the map and then stirred up the ashes into a funky sort of ink that you used to freehand your own map with your eyes tightly closed. Stomp on the GPS and cram your pocket compass somewhere that I would rather not talk about right now.

So let’s get right down to the promo.

The Tatterdemon Omnibus — usually about $2.99 depending on which way the wind happens to be blowing has been recently marked down to 99 cents. I marked it down about a week and a half before the promo was scheduled to take place and I have been Tweeting and Facebook quietly about this price change and have jogged a few loose sales from a few happy Tweeterers and Facebookogians.
Those are technical terms, by the way. You might want to go and Google them, the next time you are about six drinks into a bottle of strong Scotch.

I set it up this way under the theory that this “soft” opening would bump up the Kindle ranking just enough to give the illusion that this book was written by someone who could actually write and even maybe sell a few books.

This will take you to the Amazon.com sales page where TATTERDEMON is already listed at 99 cents. It might even be cheaper depending on where you are ordering from. Why don’t you order a copy today?

THE TATTERDEMON OMNIBUS
Current ranking — as of October 20th, 2015.
Amazon Best Sellers Rank: #44,545 Paid in Kindle Store
#263 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Fantasy > Fairy Tales
#271 in Kindle Store > Kindle eBooks > Literature & Fiction > Mythology & Folk Tales
#377 in Books > Literature & Fiction > Mythology & Folk Tales
Twenty reviews — 4.3 out of 5 stars average.

PROMO DETAILS
October 24: My Book Cave
October 26: BookSCREAM
October 26-31: Kindle Book Review Halloween Party
October 27-31: Discount Bookman
October 27: Just Kindle Books
October 28: Fire and Ice Promo
October 28: Buck Books
October 28-30: Awesome Gang
October 28: Book Tweeter
October 28-30: Kobo 99 cent promo
October 29: bknight (a VERY reliable Fiverr book promo service)
October 29-31 Choosy Bookworm
October 29 — Book Sends/Pixel of Ink
November 2 — Robin Reads

Note: Some of you will point out that I missed a few obvious choices but I am simultaneously running a big promo on my historical horror novel, DEVIL TREE and I used some of the other sites that you might name for them. I am hoping that the boost between the two novels will help stir up some heat for the rest of my work.

I am also (naively) hoping that this big push will stir up a few more nominations for my Kindle Scout Campaign for A BLURT IN TIME — my novel of time travelling toilet terror.

Or at least that is the plan.

This is not the best way to create a 99 cent book  promotion. There are better and much more expensive websites to work with – but I am on a deep budget. The main bit of advise that I would give you is if you want to make a big splash and create a big bump in your ranking and hopefully a tail of sales that you will follow you after the promotion is over you ought to concentrate on length.

That means that you shouldn’t be necessarily thinking about a one-day promotion or a three day promotion. I do use mini one-day promotions quite often – but for this sort of a big push you ought to give yourself a good running start.

Think of it this way.

If you sell fifty copies of your e-book tomorrow – your Amazon rank will bump up – but then it will fall down just as quickly. HOWEVER – if you sell twenty copies tomorrow, followed by twenty more on the day after and twenty more the day after that your bump will last a little bit longer. Amazon rewards consistency as well as numerical performance. The more steady your sales are, the more consistently your rating and your VISIBILITY will rise.

I should also mention that a lot of these promotional sites promote WIDE – which means that they also promote your book if it is available on Kobo, Nook, Apple and other sites. Both TATTERDEMON and DEVIL TREE are available at all of these other sites and are marked down to 99 cents already. I am going to be watching closely over the next month to see how my Kindle sales compare to my Kobo, Nook, Apple, Googleplay and other assorted e-book distributors.

yours in storytelling,

Steve Vernon

If this blog entry was the least bit helpful and/or interesting - PLEASE CLICK this banner and nominate A BLURT IN TIME for the Kindle Scout program. If the book makes it into the Kindle Scout Publishing Program you will automatically receive a free Kindle copy of the book.

If this blog entry was the least bit helpful and/or interesting – PLEASE CLICK this banner and nominate A BLURT IN TIME for the Kindle Scout program. If the book makes it into the Kindle Scout Publishing Program you will automatically receive a free Kindle copy of the book.

Can an e-book cover make a difference?

Just take a look at the cover I have been using for my hockey/vampire novella, SUDDEN DEATH OVERTIME.

Sudden Death Overtime - final art

You tell me which book you would choose if you had to go STRICTLY by the covers alone?


Now take a look at the cover that I recently purchased from Christine at Bayou Cover Designs.

Kelpie-Dreams

I’m just finishing up the last couple of chapters of this one. I haven’t decided whether or not I will shoot it into the Kindle Scout program or just release it on my own. A lot will depend upon whether or not A BLURT IN TIME makes the cut on Kindle Scout.

(and I know how tired you folks must be from hearing me yammer on and on – blah, blah, Kindle Scout, blah, blah, nominate)

Speaking of which, Bayou Cover Designs also was the creative force behind the cover for my YA novel, A BLURT IN TIME.

The Tale of a Time Traveling Toilet.

The Tale of a Time Traveling Toilet.

Take it from me – a good cover can mean a whole lot of difference in immediate sales. If any of you writer-types reading this out there happen to be looking for a good cover artist why don’t you swing on over to Bayou Cover Designs and check out some of their premade covers or else hire Christine to do a cover just for you.

yours in storytelling,

Steve Vernon

If this blog entry was the least bit helpful and/or interesting - PLEASE CLICK this banner and nominate A BLURT IN TIME for the Kindle Scout program. If the book makes it into the Kindle Scout Publishing Program you will automatically receive a free Kindle copy of the book.

If this blog entry was the least bit helpful and/or interesting – PLEASE CLICK this banner and nominate A BLURT IN TIME for the Kindle Scout program. If the book makes it into the Kindle Scout Publishing Program you will automatically receive a free Kindle copy of the book.