All right – so some of you folks out there might have heard of something called BLACK FRIDAY.
No, I am not talking about an Italian horror movie.
I am – of course – talking about the Friday before the American Thanksgiving.
We Canadians, of course, have already celebrated Thanksgiving last month. I mean, who wants to wait for turkey dinner anyway?
Well – as everybody and their dog’s litter of pups knows, Black Friday is a celebration of mass consumer consumption. Folks are supposed to run wild, waving their wallets in the air and stampeding enmasse into their closest shopping malls.
Cars, books, television sets – you name it. Everything is suddenly available.
You can hear the hucksters and whiskey drummers beating on their tom-tom drums of greed and chanting hoarsely, “Sale! Sale! Sale!”
It sounds terrible, doesn’t it?
Well, pass me those tom-tom drums, would you?
I am taking part in two – (count them) – Black Friday and Cyber Monday promotions this weekend to help promote my grab-this-once-and-run-with-it release of BIG HAIRY DEAL – my full length novel of Bigfoot action.
Now – some of you writer-types out there might want to know just what all I have done to promote this e-book.
For starters I set it to a price of $2.99 and then marked it down to a measly 99 cents for all October.
Now – for the first and possibly ONLY time I am giving this book away, all weekend long.
Yeah, I realize I already said that but that’s the thing about a tom-tom drum, now isn’t it? That beat has got to repeat.
I have tried to keep a very tight and low budget on this promotion – however I did pick up a couple of Fiverr promotions through bknights.
Let me tell you a little about bknights. This Fiverr company is absolutely GREAT for freebie promotions. Five dollars for a one-day freebie usually nets me an average of 500 giveaways. It hasn’t always worked as well on my 99 cent releases – but for freebies bknights cannot be beaten.
I am also taking part in a weekend long group promotion with over thirty-five authors entitled the MKSP Black Friday / Cyber Monday Book Bash.
That’s a catchy title, isn’t it?
All kidding aside this is a great event for any Kindle readers to follow along with. There will be games and contests and giveaways and gift certificates all weekend long.
Let me tell you writer-types, if you are trying to build up a little low cost promotion for one of your e-book releases then working with a group of dedicated writer-types is a great way to go. They’re going to be running all over the cyber-country banging on cyber-doors and fingering cyber-door-bells just as hard as they can.
Think of it as pebbles in a wishing pond.
You throw one, and you make it a bit of a ripple.
You throw a handful of pebbles and you make a lot of ripples.
You get yourself a whole posse of pebble-chucking writer-types and we are talking about a perfect storm of e-book promotion.
Finally, I have hooked up at the last minute with a group of seven writers from kboards – (and if you aren’t following the kboards message board, well you really ought to turn in your I-write-for-kindle badge) for a similar smaller scale promotion.
This is always possible.
It doesn’t have to be something that you throw a lot of money at.
Offering free e-readers and new cars and Amazon shopping sprees are all well and good – but sometimes if you have only a short bit of time to work with you can just hook-up with a half-dozen of your writer-type buddies and share your blogs and mutually tweet and get the word out there for each other’s books.
I’ve got at least one other freebie this weekend that I will be announcing on this blog – and I want to apologize in advance to all of those Twitter-types and Facebook-followers of mine who are going to get tired of seeing my face pop up on their screen begging folks to buy my books – but I really want to get the word out about this promotion.
Well – aside from the usual reasons – I want to give EVERYONE a chance to grab this e-book free – because come the New Year I will be releasing BIG HAIRY DEAL and BIGFOOT TRACKS through Kobo – which means that BOTH of these e-books will no longer be available through the Kindle Unlimited program – which means that this will be your first and last chance, Kindle readers, to grab this e-book for free.
BECAUSE I AM A RIVER TO MY READERS!
yours in storytelling,