Right from the get-go let me warn you that this is only ONE author’s opinion.
I’m not a marketing genius.
I am not a business analyst.
But let me tell you how it has worked out for me.
First month I was in it – September – the KU paid out $1.52 per borrow; which means that for every e-book of mine that somebody grabbed through Kindle Unlimited and READ MORE THAN 10% of the book – I earned $1.52.
Back then it was easy money.
In October the KU payout has dropped down to $1.33.
Now, I have had MORE borrows in October than I had in September – so it is still a good thing for me – but that trend is definitely worrisome.
Now – if I somehow manage to get a lot more people worked up and excited about borrowing my books through KU – then even if it drops further I will still do all right.
The big trick is getting folks to borrow me through KU.
That isn’t exactly easy.
AND, I am pretty sure that the KU payout is going to continue to trend downwards.
Well, for starters that has DEFINITELY been the trend.
- $2.00 per borrow or thereabouts prior to July, 2014
- $1.81 per borrow for July, 2014
- $1.54 per borrow for August, 2014
- $1.52 per borrow for September, 2014
- $1.33 per borrow for October, 2014
Bear in mind that this downward trend has continued relentlessly – IN SPITE of Amazon’s regular cash injections into the KU pay-out fund.
Well – just take a look at how many indie authors out there have climbed on board of the KU program. Especially those folks who specialize in 99 cent releases.
That is a lot more soup spoons scooping out of the same old pot.
AND furthermore, I am beginning to wonder just how many readers are getting all excited about the KU program.
When KU first came out it was billed as NETFLIX for readers.
Now that, in itself, is a pretty cool concept. Even I was excited at first glance. “Cool,” I thought. “I pay a monthly fee and I get to read all the books that I want to.”
BUT how many books can one fellow read in a month?
I mean I can watch an awful lot of movies and television programs in a single month – but I am apt to read maybe one or two books in that same month.
I’m not dumb. I’m not lazy. I am just a slow reader – and I generally only read before bedtime and on my way to or from work on the bus. And that bus reading can get interrupted if I happen to be on the bus with someone I want to talk to – or if I am sitting in front of someone who wants to tell their neighbour about the uber-cool mac-and-cheese they had for dinner thirteen times.
The more that I think about it the more I have to wonder just how big of a market is there for a Netflix for books?
So – as I mentioned in a previous blog – I am going to be pulling some – if not all of my KU releases as their enrollment period winds down.
BIGFOOT TRACKS , my collection of Bigfoot short stories, is going to stay in to the KU program until December 9, 2014.
BIG HAIRY DEAL, my full-length Bigfoot novel, is going to stay in the KU program until December 29.
I am going to be rolling each of these e-books into the Kobo system throughout December.
Kindle Unlimited does NOT seem to be working for me.
Now – in all fairness – two months isn’t a lot of time to make this sort of a judgement call – but that is exactly what I am doing. I am the captain of my own ship – not your ship.
Some folks are still making out with KU like crazy love-starved baboons.
You have to remember that. In indie-publishing what works for one writer might NOT work for another – or vice-versa.
So, is KU going to crash and burn?
How the heck should I know?
Is KU the right answer for your e-publishing needs?
How the heck should I know?
William Goldman said it best.
“Nobody knows nothing!”
yours in storytelling,
If you enjoyed this blog entry why don’t you pick up one of my e-books?