Stop spamming, you’ll scare the potential readers. Marketing: A passive aggressive sport.

There is ALWAYS a very fine line that stretches between discretely laying your book on a table where someone will see it and ask you about it and entering a room jumping up and down in an ill-fitting neon green kilt, while waving your book over your head and possibly concussing a few random household pets while shouting “BUY MY BOOK! BUY MY BOOK!”

So – how do you folks promote your books?

The Folklore Food Blog


How do you let people know that you have written book with out clubbing them over the social media?

Marketing: A passive aggressive sport.

Passive Marketing– I am passively marketing to you right now. I had a catchy title for my blog post. I provide useful information and there is a link to my book, ready for anyone who clicks. I offer tips and tricks and tell a secret, I re-post other authors blogs and read their books. I offer advice, although I am new to marketing. It creates dialogue. People can say, he was helpful or better yet, I was able to help. Provide words of encouragement.

Active Marketing- Deliberate and purposeful. Buy my book, I want your money. Here’s my link . That sums it up. Active marketing is like fire works, or a one night stand, after the flash and bang, people go home, sometimes…

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4 responses to “Stop spamming, you’ll scare the potential readers. Marketing: A passive aggressive sport.

  1. Thanks for noticing this post and this other author/blogger. Too bad he doesn’t have an “About me” page; only a Buy my book page link o_O

    Through my pen name’s Twitter account I will Tweet about current events and congratulate yet playfully mock the slow progress in a certain organized religion run by old men in robes. One of the main characters in my novel is a man of the cloth. The other is his (surprise!) biological daughter. Haven’t been struck by lightning yet. Sales are almost as slow moving. As a recovering Catholic, I’m hoping things will evolve in the Church and sales pick up by 2023 when we publish the second print edition… By that time, I may be one of those people at the Book Fairs with my wares laid out. No jumping up and down though… I’m too passive.

    I bought ebook versions of your bible camp books because they provide a folksy perspective to the Good Book stories. I liked how you promoted them without too much neediness or salesiness.



  2. Thanks for reposting Steve. I really do appreciate it.


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