Daily Archives: October 14, 2014

Stop spamming, you’ll scare the potential readers. Marketing: A passive aggressive sport.

There is ALWAYS a very fine line that stretches between discretely laying your book on a table where someone will see it and ask you about it and entering a room jumping up and down in an ill-fitting neon green kilt, while waving your book over your head and possibly concussing a few random household pets while shouting “BUY MY BOOK! BUY MY BOOK!”

So – how do you folks promote your books?

The Folklore Food Blog


How do you let people know that you have written book with out clubbing them over the social media?

Marketing: A passive aggressive sport.

Passive Marketing– I am passively marketing to you right now. I had a catchy title for my blog post. I provide useful information and there is a link to my book, ready for anyone who clicks. I offer tips and tricks and tell a secret, I re-post other authors blogs and read their books. I offer advice, although I am new to marketing. It creates dialogue. People can say, he was helpful or better yet, I was able to help. Provide words of encouragement.

Active Marketing- Deliberate and purposeful. Buy my book, I want your money. Here’s my link www.buymyblahblahbook.com . That sums it up. Active marketing is like fire works, or a one night stand, after the flash and bang, people go home, sometimes…

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